Video marketing is by far the most effective form of online marketing in the current internet marketing scenario. Because video is similar to television it cashes in on the learning market with great success. Everybody prefers to watch rather than read when learning. So what if you are able to offer very high quality videos teaching the most sought after subjects on line? Do you think people will visit your site? Take it from me they will and they'll thank you for the experience in the most positive way.
But I already hear the protests out there: "I have no idea how to plan and make a video that works." Or: "It costs many thousand dollars to have a professional video made and I can't afford that."
Relax, what if there was a way to get a brand new high quality training video made professionally for you at a very low cost and available through a very low cost membership site? Would that raise your interest level?
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Many experienced internet marketers became more interested in using videos when Google bought YouTube for a gazillion dollars. It is obvious that nobody spends that amount of money unless they have a reason to do so. But Google never, ever give reasons just as they never reveal their page ranking algorithm, so it was time to put the thinking cap on and try to calculate the benefit of videos to web rankings.
We put up two almost identical websites using the exact same keywords. The major difference was that one page had a video embedded and the other didn't and here are the search engine results:
- Without video the page ranks below pagen 10 in a Google search against over 4 million competing pages and has done so for more than six months.
- The page that had the video embedded ranked on page 1 within one week of publishing against the same 4 million plus competing pages. That was almost six months ago. Today it ranks #1 for our chosen keyword phrase.
We make regular income from the page with the video and zero income from the page without.
From the above experiemnt we are able to deduce that the Google page rank algorithm favors pages that contain a video above pages that do not. Our experience is backed by three internet marketers known to us who carried out similar experiments based upon our intitial findings.
In summary a video on your webpage is a ticket to higher rankings for the page and never forgetting that it is also an addeed reason why people searching for the relevant keyword will favor your page above others. It's a win/win situation that serious marketers should be exploring right now.
It makes sense to outsource anything you can't handle in house and video marketing is one such thing.
I agree with you that video marketing definitely makes an impression as one of the most important types of marketing campaign, even though you can find many other ways to market your online business.
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